Wall Drug billboard signs on I-90 will make you WANT to stop at the Wall Drug store! 🌞 South Dakota travel blog

Hi there!

What to do as you’re driving I-90 west in South Dakota?!

Look for the Wall Drug billboard signs!

Yes really.

There are TONS of them!

Some estimates say there are over 200!

All of these Wall Drug signs aren’t only on I-90, but in any case, there are truly tons of Wall Drug billboard signs to see when you are driving I-90 west in South Dakota.

Wall Drug is the “Wall Drug Store” located in the town of Wall SD.

Wall SD is located near Badlands National Park.

You’re not sure whether or not you care about Wall Drug?!

Well, I sure didn’t care about stopping at Wall Drug.

Not at first anyway.

But then…

I started driving on I-90 west, entering South Dakota from Minnesota.

And then everything changed.

Okay so maybe it’s not that dramatic. 😆

But my interest in Wall Drug did start to change after driving on I-90 west for about 150 miles.

It was a bit after the the Lewis and Clark Welcome Center + Lakota statue rest area that it changed.

By this point I had seen SO many Wall Drug billboards, that I finally started to be like… okay really, what is with this Wall Drug?!

And I started to take pictures of Wall Drug signs!

What is Wall Drug known for?

Wall Drug is best known for free water and 5 cent coffee.

Another one of the best things that Wall Drug is known for is the crazy amount of Wall Drug signs that you will see as you are driving along I-90!

Below will take you through the journey of Wall Drug! aka seeing the Wall Drug billboard signs driving along I-90 west in South Dakota!

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Driving I-90 west South Dakota road trip challenge: How many Wall Drug signs can you take a picture of?!

Now, I got a little bit of a delayed start since I didn’t care about Wall Drug in the beginning. 

I only took 1 picture of a Wall Drug sign in the first 150 miles.

But after that, I started to take a few more (er… a lot more…?!) pictures!

And here they are below! And no I was not personally driving!

Getting to Wall Drug: Looking out for the Wall Drug signs on I-90 west

Entering South Dakota…

Side note: If you’re looking for a stop near I-90 shortly after entering South Dakota, there is Palisades State Park. You can make this an budget overnight stop too, by staying at the Palisades State Park camping cabins!

What exit is Wall Drug?

Wall Drug is exit 110 along I-90.

But you really don’t need to remember what exit Wall Drug is, because there will be signs for the Wall Drug exit!

And if you are coming from the east, you might actually want to get off at exit 131 to drive through Badlands National Park before you go to Wall Drug!

30+ Wall Drug signs with some that tell you things to do in Wall SD

Some of the Wall Drug billboard signs will also tell you things you can do once you get to the Wall Drug Store!

I have also included below the timestamp of when the picture was taken. Sometimes you are literally seeing a Wall Drug sign every couple of minutes!

1. As told by Good Morning America

👆 The one Wall Drug sign picture that was taken in the first 150 miles on I-90 west.

2. Splash Park: It’s a blast (1:52pm)

3. An American icon (1:56pm)

4. Camping supplies (1:59pm)

5. Great hot coffee 5 cents (2:00pm)

6. World famous coffee 5 cents (2:03pm)

7. Since 1931 (2:05pm)

8. It’s cool (2:07pm)

9. 25 minutes (2:08pm)

10. 29 miles to go (2:10pm)

11. T-rex: Do lunch or be lunch (2:11pm)

12. Badlands then Wall Drug (2:14pm)

13. Don’t miss out: exit 110 (2:15pm)

There was probably a rest area here.

14. Coffee 5 cents (2:29pm)

15. T-rex: Wall Drug backyard (2:30pm)

16. Homemade donuts (2:38pm)

17. Be yourself (2:38pm)

Yes 2 signs within a minute… within 30 seconds actually.

Driving I-90 W, you will come across the exit for Badlands National Park. You can make a detour here and then continue on to Wall Drug from Badlands National Park.

Or you can keep driving and take the Wall exit directly off of I-90.

I got off at the Badlands National Park exit and drove the Badlands Loop Road to get to Wall. (See about quick things to do in Badlands National Park.)

18. 35 miles to go

A few miles added to get to Wall Drug by going through Badlands National Park!

👆 Entering Badlands National Park at the northeast entrance station after taking exit 131 off of I-90. (map)

👆 Driving through Badlands National Park on Badlands Loop Road. You can also make a stop (or more!) for some overlooks. There are also a number of shorter hikes in Badlands National Park located right off the Badlands Loop Road. Even if you don’t stop, it will be a scenic drive through the South Dakota badlands.

👆 Exiting Badlands National Park at the Pinnacles entrance (map)

And… with 8 miles to go, the signs start back up again!

19. Fast food: Cafe seats 530 (5:10pm)

20. Cowboy up: Boots, buckles, belts, and a whole lot more (5:11pm)

21. Free ice water (5:11pm)

22. Great hot coffee 5 cents: Wall Drug since 1931 (5:14pm)

Arrival to Wall SD!

The signs don’t stop until you get to the Wall Drug Store!

23. Coffee 5 cents (5:15pm)

24. Homemade ice cream (5:15pm)

25. Black Hills gold (5:15pm)

26. Welcome (5:15pm)

27. Homemade breakfast rolls, donuts, fudge, and pie (5:16pm)

28. Straight ahead (5:16pm)

29. Slow: Arrow ahead (5:17pm)

And then arrival to Wall Drug Store!

I later saw more signs driving around Wall.

30. Fast food: 2.5 blocks

31. Welcome to Wall: Glad you made it! Straight ahead!!

32. Thank you. Come again.

And that’s a bit about the journey of driving to Wall Drug!

If you are interested in Wall Drug, you may also be interested in these road trip activities:

• Things to do in Badlands National Park
• Things to do for views in Mount Rushmore National Memorial
• Can you see Crazy Horse Memorial from the road
• Things to do in Wind Cave National Park
• Things to do in Devils Tower National Monument
• Things to do in Jewel Cave National Monument
• Things to do in the Black Hills for VIEWS
• The Mammoth Site
• Things to do in Custer State Park
• Sage Creek campground
• Sylvan Lake

HAPPY DRIVING I-90 WEST IN SOUTH DAKOTA TO WALL DRUG!